We're Heartfur. We're Frenchie people. You'll fit right in.

Most dog shirts clearly weren't made by anyone who actually has this dog. Generic paw print, a slogan that'd fit a Golden or a Poodle or honestly anything with four legs. Nothing about the snoring. The selective hearing that kicks in the second you call him. The way he's always touching you. The 3 a.m. zoomies. The bat ears, the side-eye, the fact that this little gremlin runs your whole house and you let him.

That's what our shirts are about — the specific, ridiculous, true stuff only a Frenchie person would get. Because we're Frenchie people, and we make these for us.

If your camera roll looks like ours and your couch has a permanent dog-shaped dent in it, you already get it. Welcome to the Pack.

Built for the bat-eared. Worn by the pack.

Frequently Asked Questions