Our Story

THE HEARTFUR DIFFERENCE

Heartfur isn’t “dog merch.” We’re the uniform of Frenchie parents — tees that carry the chaos, the love, and the pride of raising a Frenchie. Every design is a badge of belonging in the Pack.

My Frenchie is My Therapist T-Shirt - T-Shirt - Heartfur

The Problem

Generic Dog Tees Don’t Cut It

Most shirts lump every breed together — generic slogans, paw prints, forgettable quality. That’s not us. Heartfur is unapologetically Frenchie. We speak the language only Frenchie moms and dads understand, turning inside jokes and stubborn love into something you can wear.

Frenchie side - eye T-Shirt - T-Shirt - Heartfur

Changing the Game

The Heartfur Story

Heartfur was born from one belief: Frenchies aren’t pets — they’re family. Tired of seeing bland tees that didn’t reflect real Frenchie life, we built a brand where parents could find their tribe. Today, Heartfur is a movement of moms and dads who laugh, connect, and wear their bond with pride. Our tees aren’t just shirts — they’re the uniform of the Pack.

Frequently Asked Questions